Promoting brands, telling product stories, and growing businesses … those have been my goals for over 20 years. It's all about CONTENT! Creating well-executed, effective, and results-driven Direct Response, Digital and Multi-Channel Marketing programs is my greatest passion. Early in my career I worked in-house for IBM, CBS-TV, The Franklin Mint, Guthy-Renker, Kent & Spiegel, Sears Home Central, and Quantum Television. Since April of 2000 I have been marketing products and services in the Finance, Wealth-Building, Investments, Retirement/Savings, Health, Wellness, Self-Improvement, Personal Care, Fitness, and Beauty categories via TV, Web, Social Media, Email, Radio, PR, Content, Direct Mail, Print, Online, Offline, etc. From start-ups to multi-national brands, I have crafted powerful demand generation programs across multiple marketing platforms.
Engagement! I am a strong content, copy and lead generation expert. I am a master interviewer, and my high profile clients have enjoyed high-converting Storiues, Press Releases, Blogs, Landing Pages, Social Media Management, eBooks, White Papers, TV, Video and Radio Scripts, Emails, Press Releases, Feature Articles, Special Reports, Sales Collateral, Product Videos, Direct Mailers, Print Ads, Display Ads, etc., complete with pinpoint branding, professional strategy, expert placement, and Call-to-Action metrics that have set the pace for the industry.